Quality Tests for Strategic Plans

Use the following criteria to test the quality of a strategic plan:

  1. Is it too generalised, so it can mean anything to anyone?
  2. Is it too specific and detailed, so will date quickly?
  3. Does it focus on a limited number of critical issues?
  4. Does it consider raising income as an integral part of the strategy?
  5. Do people genuinely believe that it is realistic and can be achieved?
  6. Does it have a clear implementation timetable?